Challenge
SHEIN's operations are characterized by a massive SKU count, high-frequency new product launches, large and highly fluctuating order volumes, and a mix of bestsellers alongside long-tail items all fulfilled on a global scale. This combination created significant strain on traditional warehousing infrastructure, surfacing five core challenges:
1. Massive SKU count with highly fragmented inventory
2. Large order volumes with significant fluctuations
3. Low picking efficiency for "small-batch, multi-SKU" orders
4. Limited space utilization in flat warehouses
5. High reliance on manual labor with insufficient fulfillment stability